We were asked by Neon to bring Diesel’s Be Stupid campaign to the streets of London, Nottingham, Manchester, Leeds and Glasgow, encouraging onlookers and passers-by to engage and interact with a branded mobility scooter and a retro hot dog stand on wheels.
We devised a narrative from Made’s ‘Yes/No’ brief and sent bespoke costumed 1950’s characters – a family of 4 from Bristol. Through their story they engaged and encouraged the public to take cash from the mobility scooter and/or get themselves a hot dog. Each interaction directed the public to the store and brought the campaign to life. As a result Diesel shops were heaving and thousands of people signed up to win £50,000.